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Key industries
Automotive
The automotive industry in Morocco boasts over 50 years of experience, tracing its roots back to the 1960s with the establishment of the first assembly line. Over the past decade, the Moroccan automotive sector has witnessed steady growth in export turnover, integration rate, the establishment of companies, and job creation.
Today, Morocco stands at the forefront of the African automotive industry, with a robust production capacity of 700,000 vehicles annually. The supply chain comprises 250 global players and SMEs catering to automotive facilities across 75 global export destinations. Leading international automotive companies are already operational in Morocco, with others expected to follow through. The development of new components aimed at achieving a higher integration rate presents significant opportunities for companies seeking to capitalize on a skilled workforce, attractive incentive packages, and a stable political climate.
Aeronautics
Morocco's aerospace industry has experienced remarkable growth, propelled by the competitive advantages the country offers. With state-of-the-art aeronautical production capacity, Morocco has attracted major international players, firmly establishing itself in the global market. Leveraging highly trained human resources and its strategic location, Morocco has become one of the most favored destinations for global aerospace leaders, cementing its position as a key player on the world stage.
Textile
The Moroccan textile industry has a deep-rooted historical expertise and is considered a flagship of the Moroccan industrial sector. It has demonstrated remarkable resilience and maturity, earning recognition for the "Made in Morocco" label worldwide, with the presence of major international players. Employing over 189,000 individuals, the textile sector ranks among the top employers in Morocco's industrial landscape.
Pharmaceutical
With over 60 years of experience, Morocco has established itself as a premier destination for international pharmaceutical production. Ranking second on the continent in terms of volume, the country has attracted several multinational companies seeking to expand their pharmaceutical manufacturing operations, leveraging Morocco as a key gateway to Africa. The pharmaceutical industry in Morocco operates under stringent regulations, ensuring that 65% of the country's pharmaceutical needs are met with refined quality production. These regulations encompass monitoring of pharmaceutical manufacturers, market positioning, and drug pricing.
Agro-business
The agri-food industry stands as a cornerstone of the Moroccan economy, generating over $17 billion in annual revenue and providing employment for more than 161,000 individuals. As Morocco progresses towards internationalization, numerous foreign companies have chosen to invest in the country, drawn by its market potential and government incentives. This sector exhibits dynamism and resilience, ensuring the provision of competitive products to both local and export markets, thereby strengthening its prominent position and contributing to global growth.
Green Energy
Over the past ten years, Morocco transformed itself into a leader in renewable electricity. The avant-garde renewable energy plan positions the Kingdom as one of the most competitive low-carbon industries in the world. In fact, with $6 billion worth of investments, 4GW of installed capacity (2021), Morocco is the most attractive country in Africa in terms of renewable energy. Morocco holds the world’s largest concentrated solar farm, located in Ouarzazate. Thanks to its highly favorable geographical position allowing Morocco’s southern regions to receive some of the highest amounts of sunlight in the world, such impactful projects are taking place across the country. Having this solar plant has allowed the country to have one of the greatest rates of solar insolation and to launch a $9 billion solar energy project. Once completed, this plant will provide 38% of Morocco’s annual electricity generation. As the Kingdom is looking to achieve its target of producing 52 percent of its energy from renewables by 2030, Morocco is also set to become a major exporter of hydrogen and its derivatives. Furthermore, Morocco is expected to have the third lowest green hydrogen production cost in 2050 ranging between roughly $0.7/ kgH2 and $1.4/kgH2 (source: IRENA 2022 report), thanks to its diverse geography and climate providing excellent solar and wind resources that contributes to its renewables potential. The choice of green hydrogen fully illustrates the Kingdom’s commitment to succeed in its energy transition and to establish its position on the international scene as a pioneer in renewable energies. Similarly, Energy is at the core of the Kingdom’s Royal Atlantic Initiative (aiming to facilitate the access of Sahel countries to the Atlantic space). This initiative focuses on solutions related to renewable energy such as solar centers, in addition to the Morocco- Nigeria Gas Pipeline Project, which contributes to energy accessibility favoring extractive industries such as mining.
AI
Morocco is well placed to better position itself regarding AI, with its arsenal of laws and regulations governing key aspects of digital technology, such as relating to cybersecurity and consumer cyber protection. Morocco’s commitment to provide thrust and impetus to artificial intelligence in the country is manifest in creative initiatives such as the establishment at Mohammed VI Polytechnic University (UM6P) of the International Center for Artificial Intelligence of Morocco (named “AI movement” center) and the “Al Khawarizmi” call for digital projects in the fields of artificial intelligence and big data, along with other similar steps led by engineering schools and certain ministerial departments. On an international scale, Morocco is actively committed to ethical and responsible AI development and deployment, being one of the first countries to align itself with UNESCO’s “Recommendation on the Ethics of Artificial Intelligence” and having co-sponsored a UN resolution on AI for sustainable development. Morocco’s progress in AI has garnered significant attention and visibility across the African continent. The Kingdom is now seen as a strategic hub for AI and digital innovation, not only within Africa but also on the international stage. In this context, she underscored Morocco’s efforts to promote the ethical use and development of AI globally. As part of its commitment to responsible AI, Morocco has contributed to the development of the first global ethical framework for AI through UNESCO’s Special Expert Committee. Additionally, the country played a pivotal role in co-sponsoring the first United Nations resolution on AI, alongside the United States. Morocco remains dedicated to advancing AI’s development across Africa, fostering innovation that can help address the continent's unique challenges.
Cybersecurity
Morocco has reached a new milestone in the field of cyber-security, being currently ranked in the top group (Tier 1) which includes role model countries that have demonstrated a strong commitment to cybersecurity in recent years and have implemented, through coordinated actions, the necessary fundamentals in the areas of cybersecurity covered by the study. This progress reflects the firm commitment of all national stakeholders to secure the national cyberspace, strengthen resilience, and mitigate cybersecurity threats. It also highlights the joint and sustained efforts Morocco has been making over the past two decades in the field of cybersecurity, under the enlightened leadership of His Majesty the King, may God assist him. On the multilateral level, Morocco is currently a member of the international initiative to counter Ransomware, and is an active member of The International Telecommunication Satellite Organization (ITSO). Furthermore, Morocco has launched the third national campaign against cybercrime. This cyber security strategy is based around six activities directed especially at the Moroccan private sector companies through a programme for raising awareness, training and support. In a world that is increasingly connected through the internet, there are many challenges that arise. Morocco has recognized this reality and is mobilizing to fight against cybercrime and protect people’s cyber security
