With these words, Ambassador Youssef Amrani opened a meeting in honor of a high-level delegation representing the Moroccan private sector, as part of the Kingdom’s fifth participation in the SelectUSA program, one of the most prominent international platforms for promoting foreign investment flows into the United States of America.

This event was marked by the distinguished presence of several notable figures, foremost among them Ms. Marisa Scott, Consul General of the United States, and Mr. Thomas Bruns, Deputy Assistant Secretary for Commerce in charge of the Middle East and Africa, alongside a host of representatives from the public and private sectors of both countries, as well as prominent economic and diplomatic leaders.

The Ambassador recalled that the Moroccan-American relationship is rooted in a historic dynamic based on shared values, a deep commitment to regional stability, and a common ambition for a future of peace and prosperity. He emphasized that “this alliance is not a matter of chance, but the result of a strategic choice reaffirmed on both sides over the decades.”

Highlighting the role of the economy as a catalyst for inclusive development, he stressed the importance of a cooperative framework focused on innovation, energy transition, and regional competitiveness. The Moroccan diplomat declared, “Our shared ambition is not just to trade, but to build the value chains of tomorrow together. This is a commitment Morocco embraces with determination and consistently shares with its transatlantic partner.”

Reiterating the Kingdom’s commitment, under the leadership of His Majesty King Mohammed VI, to a “pragmatic, supportive, and human-centered partnership,” the Ambassador added, “In the face of the uncertainty poised by a world in constant transformation, Morocco and the United States have not only the duty but the calling to chart paths of hope together.”

He reaffirmed the commitment of the Moroccan Embassy in Washington to assist Moroccan economic operators in their efforts to access the American market, by facilitating entry, ensuring effective communication, and helping overcome challenges, with the goal of fostering quality partnerships that serve mutual interests.

In this context, Ambassador Amrani emphasized the strategic value of the Morocco-U.S. Free Trade Agreement, describing it as a legal and strategic lever that ensures preferential access to the U.S. market. He encouraged economic actors to fully seize the opportunities it offers.

Sharing the Ambassador’s views, U.S. Consul Ms. Marisa Scott praised the 22 Moroccan private sector representatives present, highlighting the diversity of sectors represented, from information technology and agri-food to financial services, healthcare, insurance, and consumer goods.

She underscored the strategic importance of the SelectUSA summit, describing it as more than just an investment platform, but a true symbol of the strength and vitality of the Moroccan-American partnership. She recalled that since its inception, the program has helped facilitate over $270 billion in verified investments, supporting more than 240,000 jobs across the United States and its territories.

Emphasizing the summit’s catalytic role in strengthening bilateral trade ties, Ms. Scott encouraged Moroccan businesses to use this opportunity to learn, network, and advance their projects. She also recalled Morocco’s unique place in U.S. foreign relations history, as the first country to sign a treaty of peace and friendship with the young American nation.

For his part, Mr. Thomas Bruns expressed his personal connection to Morocco, the country that he praised for sparking his interest in a diplomatic career. He commended the dynamism and ambition of the Moroccan enterprises present, highlighting the favorable environment of the American market, its size, spirit of innovation, deep financial markets, and business-friendly climate for the growth of enterprises.

Mr. Bruns also emphasized the role of the SelectUSA program as a facilitator of foreign investment, having supported more than $250 billion in projects since 2011. He encouraged Moroccan entrepreneurs to lean on the teams at the U.S. Department of Commerce and the U.S. Commercial Service to navigate the American regulatory landscape effectively and to maintain relationships beyond the summit.

Recalling that “success travels at the speed of trust,” Mr. Bruns concluded by calling for increased exchanges and deeper partnerships between the two countries, reaffirming that the United States remains firmly open to foreign investment.

It is worth noting that the SelectUSA summit is a strategic investment event that attracts hundreds of foreign companies every year seeking to expand or launch their operations in the U.S. market. Thanks to its active participation, the Kingdom of Morocco has succeeded in consolidating a dynamic and quality presence at this major international economic gathering.